Amuse – The Bus Stop Tour

In todays media landscape, reaching a broad audience as an independent artist can be difficult. Amuse gives artists creative independence, full rights to their music and a diverse toolbox to manage their career. With this campaign we want to bring music back to the streets, bridging the gap between the digital and the physical world.

Amuse is a music platform that supports self-publishing and independent artists by providing smart financing, music distribution, data analysis and other services. They empower musicians to pursue creative independence and owning their work. But to make music accessible to creatives, they need to make their presence known. 

Being a DIY artist today is difficult. Independent musicians face financial hurdles and tough competition in gaining visibility, with a crowded media scene and physical touring being more expensive than ever. The challenge was to support emerging artists with limited resources to reach a broader audience. 

At the same time algorithms rule our individual media landscapes. Streaming platforms show us everything we like, but rarely anything new. Just as difficult as it is for artists to reach new audiences, it’s equally challenging for listeners to discover new music. 

Our solution, The Bus Stop Tour, is an innovative campaign offering these artists a platform to share their music through live performances at bus stops. By integrating digital outdoor media and technological tools like QR codes, we aim to raise awareness of Amuse and its services while providing new artists the opportunity to reach a larger audience. By appearing at festivals and concerts and leveraging digital outdoor media at bus shelters in urban environments, we aim to create strong brand engagement and increase Amuse’s market presence. 

By offering a platform for DIY artists to reach a wider audience while creating a unique and memorable experience for the public, we aim to make music more accessible and democratic.